Live commerce & auctions
Live shows and auction campaigns we plan, run, and operate.
Show structure, hosts, pacing, and on-air execution — the operating layer for brands running live commerce as a real channel.
Tell us about your brand. We'll review the scope and recommend the right service path.
Live commerce and auction campaigns — how they differ
Live shopping is not just turning on a camera. Auction-format campaigns need pacing, inventory flow, host preparation, and execution support. AskSoco operates the whole campaign process — format design, hosts, on-air execution, and the content production that surrounds the session.
| Dimension | Live Commerce Operation | Auction-Format Campaigns |
|---|---|---|
| Primary format | Recurring live shopping shows | Time-bound auction sessions |
| Pacing | Merchandising, demos, offers | Bidding flow, drops, inventory release |
| Brand fit | Recurring live cadence | Drops, limited inventory, deal-driven SKUs |
| Best product types | Beauty, fashion, accessories, lifestyle, POD | Collectibles, jewelry, fashion, accessories |
| Goal of the session | Structured selling through recurring shows | Focused selling through format-driven urgency |
| What AskSoco operates | Show planning, hosts, production, on-air merchandising | Auction structure, pacing, inventory, execution |
Some brands run both — recurring live shows as the steady channel, auction-format campaigns as the high-intensity moments inside it.
Live commerce operation
Live shopping as a recurring channel — show structure, host preparation, on-air merchandising, and a cadence the brand can build on.
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Show format & episode planning
Show structure, length, segments, and featured product order — built around the brand and the audience.
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Hosts & production support
Host casting, briefing, and production setup that fits the format.
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On-air execution
Merchandising adjustments, offer cueing, and pacing decisions made in real time during the session.
AUCTION-FORMAT • SEQUENCING • PACING
Auction-format campaigns
Not just lower prices in a live setting. Campaigns built around format — pacing, inventory flow, and offer sequencing designed for the energy these sessions create.
Auction structure & format design
Auction structures around product type, price point, inventory, and audience — session length, drop sequencing, bidding flow.
Inventory & offer planning
Allocation across the session and offer sequencing — opening, mid-session momentum, closing, each with a planned role.
Pacing & on-air execution
Cueing, on-air merchandising adjustments, and operational coordination during the session so the host stays focused on the audience.
Frequently asked questions
Do you provide hosts, or do we need to bring our own?
AskSoco can support host sourcing, coordination, and briefing when needed. If a brand has its own preferred host or in-house talent, we plan the show around that person.
What's the smallest version of a live or auction engagement?
Engagements can be scoped around a single auction campaign, a planned series of live shows, or an ongoing live cadence. The right starting point depends on the brand, the inventory, and what the campaign is built to achieve.
Do you guarantee specific live show or auction results?
No. We commit to operational quality, format design, and execution support against a clear plan. Live and auction performance depends on product, pricing, audience, and timing — variables a responsible operator does not promise outcomes against in advance.
Do we need a TikTok Shop store before running live or auction campaigns?
In most cases, yes. If the store is not ready yet, AskSoco can start with TikTok Shop setup and then plan the live or auction campaign around that foundation.
Ready to run social commerce as a real channel?
Tell us about your brand and what you're trying to launch or run. We'll review the scope and recommend the right service path.